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Top 5 Facebook Marketing Questions- Answered!
As a business owner, or manager of a company who understands the importance of social media marketing, chances are you’re interested in leveraging Facebook to increase brand awareness, drive traffic,...
View ArticleCreating Your Keyword Synergy
Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made...
View ArticleCar Dealerships: Digital Marketing Best Practices
It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley,...
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Google’s: The Mobile Playbook [Part #1]
With the continuous growth in mobile traffic over the past few years, Google has been coming up with a way for us to properly analyze and understand the exact dimension that mobile traffic plays on any...
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Things We Know About YouTube (That You Probably Don’t)
YouTube may seem like a great place to host the videos for embedding to your website (and it is), but don’t forget your Keyword Synergy! Make sure you utilize your keywords in the video’s title and...
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7 Ways to Use Social Media to Boost SEO
People today don’t just use Google and Bing to search for information; they also use social media platforms to find what they’re looking for. In the last few years social media marketing and search...
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Pinterest Rolls Out Buyable Pins
Pinterest has become the newest social media site to join the social commerce arena by announcing the launch of its Buyable Pins – a simple, secure way for brands to sell their products on Pinterest....
View ArticleThe Importance of Using Certified Search Engine Marketing Professionals in...
Today, there are tons of digital marketing “experts” of extremely varying levels of expertise when it comes to marketing companies online. Just because someone has worked with crucially important...
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5 Simple Secrets: Optimizing Local SEO
Optimizing Local SEO | WPB We have been watching Google change local search results continuously throughout the last several years. The latest changes are largely due to the increasing amount of...
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Google’s Mobile Playbook [Part #2]
Google’s: The Full Value of Mobile In our last post about Google’s Mobile Playbook, we talked about the new tracking tool Google has created to allow us to start estimating all sorts of KPIs that can...
View ArticleGet Friendly with Bing’s Web Development Tools
With just over 20 percent of the desktop search market share going into April 2015, Bing is too big to ignore in the search market. Google continues to be the reigning champ amongst search engines, so...
View Article4 Ways to Instantly Improve Your Instagram Marketing
If you’re looking for ways to improve your company’s social media marketing strategy, I hope you have considered Instagram. While it is still new and often overlooked by businesses, it is a great...
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How to Add an Anchor Link in WordPress
In this video tutorial, I will be adding an anchor link to a WordPress page. I will also show how you can use text and images to link to anchor links in WordPress, from a slider. I will be using...
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Optimizing Paid Search BRAND Campaigns
Are Brand CPCs Increasing? For any advertiser, we know that Brand campaigns are the essential bread and butter of any digital marketing campaign. The reasons for why all agencies should be maxing out...
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Social Media Contests, Polls, and Promotions
When we tell people that one of our specialties here at THAT Agency is social media marketing, they often assume that means we just post and monitor posts on Facebook all day. While that is one part of...
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